Kiya Persad
AS Media Production and Communication
This record label was founded in Sheffield in 1989.
They specialize in experimental electronic music and ‘Intelligent dance music’. Steve Beckett founded the record label.
Warp Records Research
Strands of Warp:
Warp Films (which also shares staff with Warp X) and digital download store Bleep in 2004
In 2009, Warpmart was incorporated into Bleep, which now sell downloads, physical releases and merchandise from hundreds of record labels. Lots of subsidiary music labels have also been set up by Warp, one is called ‘Lex Records’ (which now operates independently from Warp), also ‘Gift Records’ and ‘Arcola’.
One artist on this label is a band called ‘Grizzly Bear’
Grizzly Bear - Two Weeks
https://www.youtube.com/watch?v=tjecYugTbIQ
One social media platform that they use to promote themselves is https://twitter.com/grizzlybear
From the video I would say that the artists' personality seems obscure and mysterious.
Their genre is a mixture of experimental indie and folk rock.
I think that their music is interesting in that their genre of music is more individual and is unique from other artists within the indie genre.
Their image is_in my opinion
I wouldn't consider myself in their target audience as I do not listen to that genre of music, even though I would fit into their target audiene age range.